Embracing our Future
As we continue to grow and evolve as a leading family-focused resort, it’s important that our mission, vision, and values reflect our current position in the market and our commitment to delivering exceptional experiences.
Our Commitment
Our Mission is to create memorable winter experiences for families of all ages and skill levels, by delivering fun and safe winter adventures while fostering a community of learners and winter enthusiasts.
Our Aspiration
Our Vision is to be the leading resort in Ontario for families to learn and enjoy winter activities.
We will create a diverse and inclusive community of outdoor enthusiasts, by offering a range of fun and safe activities for all ages and skill levels.
We will strive to grow and innovate our services and facilities to deliver year-round recreation and entertainment for our vibrant community.
Our Foundations
We Value:
Safety: We ensure the well-being of our customers and staff, by providing high-quality services and facilities, and following industry best practices and standards.
Fun: We create fun and memorable winter experiences for everyone, by offering a variety of activities and programs that suit their preferences and goals.
Family: We treat our customers and staff as part of our Snow Valley family, and value their feedback and loyalty.
Learning: We foster a lifelong passion for winter sports, by providing opportunities for learning and improvement for all ages and skill levels.
These pillars define Snow Valley’s dedication to quality, enjoyment, community, and the continuous journey of discovery in winter sports & beyond.
